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The Ultimate Guide to Choosing the Right Roofing Company

March , 2024 | 18 min. read

By Cassie Findley

RoofCrafters team picture

To everything, there is a season...unless you’re living in Florida. Then you get the rainy season, and the hot, sweltering, “my face is melting” season. No in-between! Both of these seasons have something in common, though, and that’s roofing problems. The blistering heat causes your shingles to crack and curl, and the intense rain causes storm damage and roof leaks. Lovely, right?

The Sunshine State may be a misunderstood beast, but RoofCrafters knows that any good roofing company can conquer whatever Florida throws them. With 30 years of experience in the roofing industry, we’ve never shied away from a weather-related roofing challenge, nor should any company you’re scoping out. With that being said, we’re glad you’re here because that means you’re in the process of finding the best roofing company for your next project.

Whether you’re wondering if your roof has what it takes to survive another storm, or whether you just want to know if it’s better to repair or replace your existing roof, there are a few things you need to know before you start searching for local roofers. In this article, you’ll learn how to find the perfect roofing company for your project. Let’s dive in!



Identifying Trustworthy Roofers: Your First Step


Finding listings for local roofers isn’t all that difficult. Vetting roofers to make sure their honest, conscientious, courteous, and experienced is another matter.  That’s because it’s all too easy to advertise online these days. I may sound like my mother, but it’s true! Everyone from experienced roofers to brand new roofing companies and even roofing brokers vie for visibility on the web.

Happy RoofCrafters client that just got her new roof

While you can look for online credibility through reviews and testimonials, the only way to know whether you’re dealing with a reputable roofer is to get customer feedback. Ask for their information and then contact previous customers.  Ask them if the roofer they hired did the job on time and on budget. Ask if the crew was neat and courteous or if the customer spent days cleaning up the yard and picking up nails.


Leveraging Local Insights: The Neighborly Advice on Roofing


If you see any homes in your neighborhood that have a new roof, not only can you get a sense of the quality of work done by a roofing company, but you can also get firsthand experiences. Go ask your neighbors if they would recommend the roofer they hired

houses in a neighborhood

Consider asking:

  • How professional and timely was the company?
  • How responsive was the staff to any concerns?
  • Would they recommend the roofing company to their family and friends?
  • Is there anything you should ask while getting estimates?

Cost Considerations: Balancing Budget and Quality in Roof Replacement

Nobody wants to spend more than they need to when it comes to replacing a roof. While budgeting for roofing, keep in mind that doesn’t mean that the lowest bidder always represents the best deal for the you. Just as there is no one-size-fits-all roof, the same can be said for roofing contracts.  Hidden costs are a real thing. The last thing you want to do is hire a roofing company only to find out after the job is started that flashing, insulation, and replacement of rotten wood that lays beneath your old shingles are going to cost you extra.

old roof with rotten plywood decking

You also want to make sure that the roofer uses quality materials instead of the cheapest that money can buy. This last fact alone could mean the difference between a roof that lasts for decades, as opposed to one that needs to be replaced in ten years.  Quality versus cost. Also find out who is going to pull the needed permits, you or them. 

hand counting cash money

Of more concern to a homeowner should be how much they need to pay in advance for the project Most roofers will require up to half of the quoted cost to be paid in advance. A customer should never be required to pay the balance until the job is finished. This also provides the roofer with an incentive to complete the job. Understanding these local roofing trends will save you headaches!


Ensuring Safety and Accountability: What to Expect from Your Roofer

Roofing has risks, both to the crew as well as to you and your home. You need to find out up front if they have safety protocols. Also find out who is going to be liable if a worker suffers an injury while working on your property. 

  1. Are the workers required to wear safety harnesses while the job is underway?

  2. What happens if someone falls through the roof or is hit on the head by something dropped from it?

  3. Who’s responsible if your home or your car gets damaged by the crew?

  4. What is the company policy regarding the policing of castoff nails on your property? 

roofer using safety harness

Make sure the company is licensed and insured with both liability and worker’s compensation before you let anyone up on your roof.

Also, pay attention to the warranty. A roof warranty is vital to the longevity of your roof, but it could also have a more immediate impact on your home should a leak pop up shortly after it’s replaced.  In actuality, a roofing job should contain two warranties: one for the materials and one for the workmanship.

lifetime warranty sign

As for material warranties, make sure they not only include the shingles, but the labor and installation costs should any part of the roofing system fail before the warranty runs out. Also, be wary of “Lifetime Warranties,” since this can be defined in a number of different ways, including as short as 5-years. Look for exclusions and any other conditions that can cause the warranty to be voided. 

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Assessing the Reputation of Roofing Companies: A Guide

Need I remind you that the well-dressed young man or woman who shows up to give you a roof quote isn’t going to be part of the crew that performs the actual service. You need to ask how long the roofing company has been in business. Yes, check the company history.

image of the google search bar

If you search the company name followed by the word “complaints,” how many negative reviews pop up? If you query the Better Business Bureau, what kind of rating does the company have?  A flashy website does not make for a quality roofing company. Look for customer satisfaction and reviews.

person signing contract
Just like a home warranty, you need to carefully read the roofing contract before you sign on the dotted line. Some of the things you should be concerned with are the start and end date of the project, a list of all included material and supplies, building permits, scheduled inspections, the schedule for every stage of the project, the cellphone numbers of the supervisor, construction manager, and the general contractor, plus the terms of payment, right of cancellation and any potential liens that could be placed on your property.

Preparing to Select Your Ideal Roofing Partner


Once you’ve found several companies that deserve your gold star, then it’s time to gather some quotes and start comparing. Again, the lowest quote isn’t going to equate to the best service. Just as the most expensive quote isn’t going to mean you’ll be getting top-notch materials and warranties.

Trust your gut and take your time with the material and warranty considerations., then choose the company you believe is the best fit for the job. We're here if you are ready to get started. And if it’s staying in your budget that you’re concerned about, a reputable roofing company will offer you a financing option. RoofCrafters believes that a beautiful new roof that protects you and your family shouldn’t have to break the bank. Check out our financing page to learn more!


If you’re ready to begin the journey to finding the roofing company that’s best suited for you, download our “Top 10 Most Critical Questions You Want To Ask Your Potential Roofing Contractor” to get started. In this free guide, you’ll learn the most important questions to ask your potential roofing contractor, along with the most frequently asked roofing project questions and their answers.
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Cassie Findley

My name is Cassie, and I’m the Content Manager here at RoofCrafters. I was born and raised in Chicago, Illinois, and made my way out to Florida post-college graduation. I’m incredibly passionate about writing and creating valuable content that helps others with the collaboration of my marketing team. When I’m not working, I enjoy shopping (a little too much), spending time at the beach, and reading!